Activate a tag


Get in touch with the owner of a lost pet!

You just found a lost pet with a SOS LostPets tag? Simply enter the tag number (a 10 digits number which is printed underneath the QR code.

S.O.S. Lost Pets

Get a tag

SOSLostPets tags are distributed by vet clinics, municipalities or pet professionals.

Register tag

Do it here or call or toll free line (1) 800 542 0140 or send a text message to the number (1)289-349-0928.

Complete your pet profile

Only if you want to provide extra information to the potential finder of your lost pet.

Get help if your pet is lost

We multiply communication channels to make sure you and your pet get re-united.

How does it work?

SOSLostpets is a rabies tag that you attach on your pet's collar. Each tag is engraved with a toll-free number and a scannable QR code . The finder of your lost pet is invited to scan the QR code with a smartphone or call the S.O.S. Lost Pet number.

  • If the tag is scanned, the QR code forwards the finder to a microsite displaying carefully selected information about you and your pet. (you configure yourself the information that will be displayed)
  • If the finder prefers to call the toll free number, S.O.S. Lost Pets forwards the call directly to the owner and sends an SMS to you and/or to a person of your choice (here as well, you can customize this information on your profile once logged in on
An Email message and a text message are also sent, informing you that your pet was found. If you are not reachable? The finder can leave a message.

How and where can you get your SOSLostPets tag?

SOSLostPets tags are mostly distributed by vet clinic using Zoetis products for their rabies vaccination. (defensor vaccines). You get your tag with no extra charge together with the rabies vaccination of your pet. You can get a list of vet clinic distributing SOSLostPets tags here Click to go to the map.

How do I activate my S.O.S. Lost Pets tag?

You have several choices:

  • Go to, click on tag activation standard and fill out the form. An alternative to activate your pet tag over Facebook is possible as well.
  • Via text message (SMS), by sending your tag number to 647-725-2747
  • Your vet can also activate your pet tag for you.
  • Once activated don't forget to fill-out your personal profile to ensure that your pet will find his way home, and your pet profile to provide some information to the pet finder.
If you receive a tag from your vet, ask him or her to activate it for you! Every tag is engraved with a pet identification code. The activation code (which you need in case you activate the tag yourself) is also printed on the tag, at the bottom, under the vet information. You need to enter both codes on our web site to activate your pet's tag.

How do I test if this really works?

Just like a finder would do it! Simply scan your tag if you have a smartphone or call the toll free number and enter your pet's identification code. If something isn't working properly, or if you have any feedback, get in touch with us. We look forward to hearing from you.

What is a QR code?

QR is an abbreviation of "Quick Response". In short, it is a two dimensional code that contains a large quantity of data. It can also be scanned easily by the modern smartphones (iPhone, Android, BlackBerry) after a preliminary installation of a free QR code reader application.

How can I read a QR code?

If you have iOS 11 and Android 6.0 and up, you can scan the QR code directly from the camera app, no need to install anything. Otherwise, any QR code reader works with our Tag. We recommend NeoReader (it's free from another company and available at You can also download the SOSLostPets app available on IOS or Android: It encompasses a QR code reader

Can I order SOSLostPets for my cat or my dog?

Yes! SOSLostPets tags works for dog and cats. The only different is the size. It is 30mm for a dog and only 25mm for a cat.

How to register a tag by text message from your cell phone?

Simply follow these 3 steps:

  • Send a text message with your tag number (10 digit number) to following telephone number: 647-725-2747
  • You will receive a text message reply that will let you know if your activation was successful. The message will contain your username and password that you need to create your profile on website.
  • Log into with your phone number as User-ID and your tag number as password and fill out your personal and your pet's profiles
That's it! you are done!

How can I contact the people at SOSLostPets?

You can contact SOSLostPets by email : or by telephone: (1) 800 542 0140

I have two different accounts, How can I merge them?

To merge two accounts, just send a mail to mentioning the tags belonging to each account and the account under which everthing will be merged. We will fix the rest for you.

I cannot upload the photo of my pet... What to do ?

Just send the picture or photo by email to We will do it for you.

I cannot log in to my account

If this is the first time you log in AND you have just registered a new tag, Your identifier depends on how you registered your tag.

  • Activation by telephone or text message: Your identifier (userid) will be your telephone number on 10 digits only
  • Activation through the website: Your identifier (userid) will be your email address
In all cases, your initial password will be your tag number.
If you are already registered, your userid and passwords will not be modified.

Do you charge annual fees?

No. There are no annual fees

My Dog/Cat has lost its tag. Can I get a new one?

Unfortunately, we do not have stocks of unused SOSLostPets tags taht could be sent to you. All SOSLostPets tags are distributed through vet clinics, so if your pet lost its tag, just visit your vet clinic participating to the Zoetis program for Rabies vaccinations and ask for a replacement tag (that should not be a problem). When you have the new tag, just register it with the same information you used for the first tag (same email address, same pet name). The replacement in the database will be automatic.


Forgot your password? click here.


Please enter your email address in the field and press the Reset button. You will receive an email message with a link to re-enter a new password

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Need some help?

Email or Call ! and let us know if you like our service (or if you do not like it for a reason)

(1) 800 542 0140

Promoprotec Inc
CSI, Suite 400
215 Spadina avenue
Toronto, ON, M5T 2C7

Where can you find S.O.S. Lost Pets tags.